services

SEO  (Search Engine Optimization) is a process used to optimize how your website ranks in the search engine results. Example: You are looking for a pet day care center so you go to google and search “pet day care” based on your location google will give results. The businesses with good SEO will be the at the top of the results.

Primary goal of SEO: increase the organic traffic to the website and giving it higher relevance.

There are a few ways to do this:

  • on-page SEO: this deals with the structure of the website and how it functions, keywords for headings, meta descriptions that search engines can find, the speed of the page.
  • off-page SEO: online reputation such as reviews you would find online that give your business credibility, backlinks from other reputable websites, and building your social media presence.
  • Technical SEO: Having a responsive website that functions well on desktop, mobile and tablets and is well structured.

The benefits of SEO:

  • Better visibility and high rankings int he search results leading to more traffic 
  • A more user-friendly experience for your audience
  • A boost in credibility. Websites that rank higher are often viewed as trustworthy

For web design I look to create a unique and personalized website for your business that sets you apart from competitors while maintaining the integrity of your brand.

 

What comes with custom web design:

  • unique and visually appealing website that best reflects your business and brand such as typography, color schemes, layouts to give a distinctive online presence and not look cookie-cutter. 
  • functionality and features that are tailored for your business. That could include e-commerce to sell items, booking systems, or a database.
  • A seamless user experience that makes your website easy to navigate for users ensuring they find what they’re looking for. 
  • Flexibility and scalability that makes your website adaptable as needs can change. I can implement new features as your business grows. 
  • Complete control and ownership; the design, code and all of its features are yours. You can update them as you see fit without any limitations. 
  • A more SEO friendly and robust website compared to what you get from template website builders.

While web design focuses on the visual and aesthetic aspects of the website like its layout, typography and colors web development is the technical aspects that bring the website to life and make it functional. Together they are complementary roles when it comes to creating a website. 

 

I use industry standard practices to create a robust but functional and easy to manage website. Depending on the scale of your site and the needs will determine the tools I use to build the website and integrations to include. Every site I build will be paired with wordpress for a user friendly content management system on a secure hosting environment. 

Having a website built can be a headache to deal with, and the need for constant maintenance can be overwhelming. Being reliable and trustworthy to customers is extremely important, and I want to provide any customer with the best support possible. 


What Hues provides:

  • Management training so you can make any quick edits yourself if you so desire. 
  • Reliable hosting and fast response times. If there is a bug or some minor fix that you would like resolved it will be done swiftly.
  • Security updates to your site to help prevent attacks. 
  • Improvements and additions to your site and you grow and evolve. 
  • Daily backups to ensure that your website files and database aren’t lost in case of an emergency.